Sweeteners/ Sugar Substitutes are used to impart sweet taste to food products without much calorie contribution. These are generally used for the Diabetic people, calorie conscious citizens. Some of them are Saccharine, Sucralose, Aspartame, Stevia, Cyclamate etc..
Reference: http://www.advantame.com/
But, after clinical studies, it was proved that many of these artificial sweeteners are carcinogenic and some can be harmful to our kidneys.
So in this need of hour, Ajinomoto came with the 'Next Generation Sweetener.'
Advantame is an exciting new ultrahigh potency sweetener from Ajinomoto. Advantame is about 20,000 times sweeter than sucrose and has a clean sweet sugar-like taste.
The U.S. Food and Drug Administration has approved Advantame, an innovative new sweetener, for general use in foods and beverages. Due to its excellent taste and functionality along with very low cost in use, advantame can be used to partially replace sugar, high fructose corn syrup or other high potency sweeteners. Since advantame blends well with caloric and non-caloric sweeteners, it provides food and beverage companies with an opportunity to reduce calories and manage their sweetness costs. Advantame extends sweetness duration in chewing gum and improves the sweetness profile of many confections. Maintaining the same sweet taste profile with less caloric sweetener can now be achieved with Advantame.
Advantame is also FEMA GRAS approved (FEMA #: 4716) as an artificial flavor. The flavors of Dairy drinks, Frozen Desserts, Beverages, and Chewing Gum can be enhanced with low levels of Advantame.
Reference: http://www.advantame.com/

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